Microsoft, Past and Future(▼)(▲)
February 5, 2014
John Gruber has some excellent thoughts on Microsoft and the new CEO. Here’s one quote, but you should check out the full article.
Successful companies tend to be true to themselves. The old Microsoft’s Windows and Office everywhere, on every device strategy was insanely ambitious, but also true to their culture. Apple has grown to eclipse Microsoft in financial size, but never set its sights on Microsoft-ian market share size. Google is unfocused at the edges, but it’s never tried to act like any company other than Google. Google makes operating systems and office applications, but in a decidedly Google-y way. The last thing Microsoft should do is attempt to be like Apple or Google.